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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS commemorates 50th anniversary of Africa Day
2013-05-19

14 May 2013

Programme (Pdf)

The University of the Free State will celebrate the 50th anniversary of Africa Day, focusing in depth on issues affecting the continent. Academics from across disciplines will take part in a colloquium on the Bloemfontein Campus on 22 May 2013 discussing issues that influence the development and history of the continent, the challenges it faces, and the opportunities that lie ahead.

Hosted by the Centre for Africa Studies, celebrations will culminate with the annual Africa Day Memorial lecture to be presented by Prof Henning Melber, who will be inaugurated as an extraordinary professor at the centre. Prof Melber will speak on "Africa and Africa(n) Studies: confronting the (mystifying) power of ideology and identity".

Africa Day marks the founding of the Organisation of African Unity (OAU) on 25 May 1963. The OAU underwent a name change in July 2002 to become the African Union (AU), but the day is still commemorated to symbolise Africa’s independence from foreign political control and affirms Africa’s quest for durable peace and unity.

The Africa Day Memorial lecture and colloquium will be hosted in the CR Swart Auditorium. Registration for the colloquium takes place from 08:00 until 16:00. The Memorial Lecture begins at 18:00.

Short Biography: Prof Henning Melber (Pdf)

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