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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Marikana and its subsequent economic and political consequences

2013-05-30

Dawie Roodt and Prof Adam Habib
30 May 2013

The Marikana incident is a bitter moment for South Africa's new political establishment; a tragedy on the same scale as Sharpeville and the Soweto massacre.

This is how Prof Adam Habib, Vice-Chancellor and Principal designate of the University of the Witwatersrand, described the sorrow during the CR Swart Memorial Lecture hosted by the Department of Political Studies and Governance.

Speaking on the topic The Post-Marikana landscape in South Africa, Prof Habib and Dawie Roodt, Chief Economist and Director of the Efficient Group, gave their views on the political and economic challenges confronting the country.

Prof Habib, a well-known political commentator, explained to the fully-packed CR Swart Auditorium how this tragedy provoked a national soul-searching.

Referencing from his highly-anticipated book South Africa's Suspended Revolution, Hopes and Prospects, Prof Habib said the difficulty Marikana poses is the challenge of inequality. According to him, inequality is the single biggest challenge of the South African society. He firmly believes that taking responsibility for poverty is a moral necessity. "Addressing poverty is absolutely crucial if we want to be a humane society."

In his presentation, Roodt informed the audience regarding recent data on population growth, unemployment and dependency ratios. These statistics gave an indication of how the country is doing. The economist said the only way to address unemployment, inequality and poverty is through economic growth.

"If we want to do something about inequality, we have to do something about skills – particularly skills for women. We must make it easier for people to get jobs," Roodt emphasised.

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