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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie student to participate in G8 2013 Summit
2013-06-06

A Kovsie student is heading to London to attend the June G8 2013 Youth Summit. Tumelo Moreri is part of a chosen few who will walk among world class leaders as a delegate of the African Union.

The summit provides a platform for young leaders where they are able to collectively voice their opinions. It also gives them the opportunity to gain valuable insights on international diplomacy in order to tackle 21st century challenges head on.

The African Union delegation, of which Tumelo is part, includes representatives from the Democratic Republic of Congo, Botswana, Kenya, South Africa, Nigeria and Zimbabwe. It consists of a Head of Government, Sherpa, Press Secretary, Minister of Trade and Industry, Minister of Finance, Minister of Justice, Minister of Foreign Affairs, Minister of Energy and Climate Change, Minister of Development, and Minister of Defence. They are responsible for developing and negotiating position papers with regards to the various ministerial positions.

Tumelo Moreri is a co-founder of Tomorrow’s Leaders Today in her home country, Botswana. She is currently the International Affairs Officer of the Student Representative Council (SRC) at the Bloemfontein Campus. “The highlight for me is the fact that I am representing Africa. Africa’s voice will get to be heard through us,” says Moreri. “I see this as a huge opportunity to strive to make a contribution towards Africa and finding solutions unique to her problems. This will be a stepping stone to effecting change. This learning curve will shape and influence global discourse.”

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