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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

ABSA sponsors Sports Weekend at the UFS Qwaqwa Campus
2004-09-23

Mr Banny Macholo Retail Banking Services Manager: ABSA (Student Bureau Bloemfontein) , Mr D T Zoko Sports Officer (UFS Qwaqwa Campus), Ms P Rabotapi Social Worker (UFS Qwaqwa Campus) and Mr Timmy Mohlakoana Retail Banking Services Manager : ABSA (Qwaqwa Branch)

In spite of the gale force winds and dust on the weekend of the 17th September, the University sporting clubs braved it in a sports gala at the Qwaqwa Campus of the University of the Free State. The sporting codes comprised soccer, netball, basketball aerobics, chess, volleyball, dance, athletics and body–building.

ABSA Bank donated R15 000.00 to facilitate the event, which began with indoor activities on Friday 17th and continued through Saturday with field sports and more indoor contests.

On behalf of ABSA, Mr Banny Macholo RBS Manager Student Bureau Bloemfontein and Mr Timmy Mohlakoana RBS Manager Phuthaditjhaba, attended the sports day. They said that the relationship that has been developed between ABSA and the UFS Qwaqwa Campus during this event, has been very profound and helpful to our immediate community, which is very rural and poor and from which most of the students are drawn They also assured the organisers that ABSA would seriously consider making it a yearly event.

Media release

Contributed by Ms Jabu Dakile

Senior Liaison Practitioner

UFS Qwaqwa Campus

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