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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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Another L’Atelier feather in the university’s cap
2013-07-24

 

Pauline Gutter, winner of this year’s Absa L’Atelier competition
Photo: Supplied
23 July 2013

"Dagbreek: Die Dagbreker" - interview with Pauline Gutter (YouTube)

A former Kovsie won the Absa L’Atelier competition – South Africa’s most prestigious art competition – for the second year in a row.

Pauline Gutter, who completed her BA Fine Arts degree at the UFS in 2003, is the second artist from the Free State to win the competition, which is in its 28th year of existence. In 2012, Elrie Joubert, another former Kovsie student from the Department of Fine Arts, won the competition as well.

As overall winner, Gutter receives a cash prize of R125 000 and six months’ residency in the studio apartment Cité Internationale des Arts in Paris, France.

Her winning entry, Die huweliksaansoek, is an interactive work consisting of a 1.8 m high association-rich obelisk, an engraved plaque, a small TV monitor and a farm-line handset. A video of a bull standing in a crush while semen is being drawn from it, is displayed. The viewer is invited to listen in voyeuristically. The soundtrack for the text is composed of statements and comments made by participants in the programme “Boer soek `n Vrou”. The question highlighted by the work, is, “does a farmer choose his future wife in the same way he breeds his stud animals?”

Pauline says her association with the farm, principled parents and strong family ties serve as inspiration for her work. To express her artistic voice in a contemporary environment is to be a close observer of society, she says. “It’s to ask questions which confront the viewer in a provocative way.”

Her advice to new artists is “hard work, sustainability and commitment. Keep looking until you find the place where you fit in.”

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