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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Roosmaryn and Veritas – 2013 Kovsie Sêr winners
2013-08-05

 

The two winning residences will represent the university at the national Sêr finals at the North-West University on 31 August 2013.
Photo: Johan Roux
05 August 2013

  Video clip (YouTube)
Photo Gallery

Roosmaryn and Veritas will be the proud UFS representatives at the national Sêr competition, taking place at the Potchefstroom Campus of the North-West University on Saturday 31 August 2013.

These two residences emerged as the victors of the McDonald’s Bloemfontein Kovsie Kleinsêr competition on Saturday evening 3 Augusts. They will now proceed to compete for the national title against residence teams from the universities of Stellenbosch, Pretoria, Johannesburg and North-West.

Roosmaryn and Veritas had to battle it out against eleven other UFS residence teams before walking away with the coveted first prize. In the male division, Vishuis and Kagiso locked horns with Veritas in a titanic struggle to attained second and third place respectively. The two city residences, Sonnedou and Marjolein, achieved second and third position in the division for the ladies’ residences.

This year’s Kovsie Kleinsêr competition, which is a highlight on the Bloemfontein calendar, was characterised by fierce competition, top-class entertainment and loads of singing talent. Spectators could follow the action from three venues on the Bloemfontein Campus, with participants performing in the Scaena, Odeion and Kovsie Church.

The McDonald’s clown, Ronald McDonald, added boisterous fun to the proceedings in the Kovsie Church. The clown, the participants’ costumes and their vocal abilities were some of the hot topics discussed on the social network Twitter, where the competition ‘trended’ for some time.

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