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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS appoints first black woman director
2006-05-03

 The Executive Management of the University of the Free State’s (UFS) has approved the appointment of Mrs Refiloe Seane as Director of Kovsie Student Counselling, and Dr Francois Strydom as Director of Student Development. 

Ms Seane is the first black woman director to be appointed at the UFS and has been acting in this position since last year.

“Mrs Seane’s appointment is the latest in a series of appointments of women in management positions at the UFS.  It signifies our commitment to create a diverse and dynamic institution of higher learning,” said Prof Frederick Fourie, Rector and Vice-Chancellor of the UFS.

Other appointments of women in management positions include that of Prof Magda Fourie as Vice-Rector:  Academic Planning; Prof Letticia Moja as Dean: Faculty of Health Sciences; Dr Choice Makhetha as Vice-Dean:  Student Affairs and Prof Engela Pretorius as Vice-Dean: Humanities. 

Mrs Seane joined the UFS in 1997 as counselling psychologist at Kovsie Counselling.  In 2003 she was promoted to senior psychologist. She holds a master’s degree in Counselling Psychology at the UFS.

“The need for students to receive counselling is steadily on the increase.  I contribute this to the increasing challenges facing young people of today.  Some of the issues we deal with include among others personal adjustment to the university environment, learning and study skills, career guidance and developmental and psychological problems,” said Mrs Seane.

“I commit myself to develop students and prepare them for their studies and careers ahead. My aim is to improve the efficiency of counselling services at the UFS.  This will help produce balanced graduates who will become role players both nationally and internationally,” said Mrs Seane.

Dr Francois Strydom has been appointed as Head/Director for Kovsie Student Development.  Before his appointment Dr Strydom was senior lecturer at the University of the Witwatersrand’s (WITS) School of Human and Community Development.  He holds a Ph D in Psychology from Oxford University, after having obtained a BA degree, BA Honours and master’s degrees in Psychology at the UFS.

“This appointment signals the elevation of the function of student development to directorate level for the first time. It reflects the commitment of the University to support students and their academic development in order to improve their academic success rates. The increase of success rates of especially black students from disadvantaged school backgrounds is a key element of the transformation process of the UFS,” said Prof Fourie.

Media Release
Issued by: Lacea Loader
Media Representative
Tel:  (051) 401-2584
Cell:  083 645 2454
E-mail:  loaderl.stg@mail.uovs.ac.za
2 May 2006

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