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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Arts and Social Justice festival brings creativity and academia together

2013-08-28

Photo: Linda Fekisi
14 August 2013

Who really benefited from the post-1994 democratic dispensation in the sports arena? What happened to the heroes of non-racial sport? Did the 1992 transition to unification wipe out an entire history of black sport in rugby and replaced it with a sanitized version of the sport?

These are some of the questions film producer Mark Fredericks explores in his thought-provoking documentary film ‘Injury Time’. The film is one of several documentaries screened as part of the second annual Artistic and Social Justice Week, hosted by the Institute for Reconciliation and Social Justice from 19 to 31 August 2013.

Extended from last year's one-week run, this year’s programme is packed with great productions, exhibitions and intellectual encounters celebrating freedom of expression. A highly-anticipated event on the programme is the open-air film screening of the documentary 'Dear Mandela' on Friday 30 August. This film follows the journey of three young people from their shacks to the highest court in the country as they invoke Nelson Mandela's example and become leaders in a growing social movement.

Speaking at the opening of the festival, Prof André Keet, Director of the Institute, said the purpose of the two week programme is to explore new and different ways of understanding social relations. "It’s an endeavour which is crucial to the Institute's objective of confronting the histories, policies and practices that has shaped and constrained the intellectual and social mandate of universities across the country and world."

“The role of art and literature in reflecting on society, has overtaken – in terms of substance, quality and relevance – the function of critical commentators, political analyst, sociologists and philosophers. Artists are, simply put, better political commentators than political commentators themselves. Better political commentators than philosophers, better political commentators than political analysts. Uniquely positioned to engage with social reality, art and literature demand that we experience artistic work as political acts.” Prof André Keet

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