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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

More international recognition for Vice-Chancellor
2013-09-27

27 September 2013

Two international awards will be bestowed on Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), in the coming months for his dedication to Education.

These awards will add to the multiple international and local achievements and awards Prof Jansen has received this year.

He will join the ranks of laureates of Kappa Delta Pi (KDP) during the organisation’s 49th Biennial Conference in Dallas, Texas, from 24 to 26 October 2013. KDP is an international honour society in education, founded by Dr William Bagley at the University of Illinois in 1911. It was established to foster excellence in education and promote fellowship among those dedicated to teaching. KDP comprises 600 chapters and more than 40 000 members.

On 18 May 2014, the University of Vermont in the USA will confer an honorary doctorate on Prof Jansen for his passionate leadership in higher education and his contributions as scholar to benefit students across the world.

In June 2013, Prof Jansen received the Education Africa Lifetime Achievement Award for Africa in New York at a joint function of Education Africa and Brand South Africa. He joined a list of recipients including Sir Bob Geldof, Sir Richard Branson and Archbishop Emeritus Desmond Tutu. The Education Africa Lifetime Achievement Award for Africa is a highly-regarded recognition on the world stage, awarded to individuals who focus the attention of the global community on the obstacles some of the poorest African nations face.

The University of California in the USA awarded him the Alice and Clifford Spendlove Prize in Social Justice, Diplomacy and Tolerance. The award is made in recognition of persons who exemplify in their work the delivery of social justice, diplomacy and tolerance in the diverse local and global society.

Also in the United States, Prof Jansen has been invited to be Messenger Lecturer for Fall 2013 at Cornell University. He will give three lectures and interact with the students and staff of Cornell at various functions.

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