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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Sought-after title warms heart doctor’s heart
2013-10-02

02 October 2013

Prof Stephen Brown was recently named as Ons Stad’s Bloemfonteiner of the Year, a title Prof Brown views as “one of the greatest moments” of his life.

Prof Brown, a cardiologist in the University of the Free State’s (UFS’) Department of Paediatrics and Child Health, has dedicated his life to children’s hearts ever since he qualified as paediatrician.

He is also involved in the teaching of under- and postgraduate students, as well as the training of doctors in paediatric cardiology. He is also jointly responsible for the planning and compilation of the undergraduate training programme for final-year students.

“This title is truly one of the greatest moments of my life. I feel humbled and impressed by the quality of the nominations for the title, which makes me feel small among the others.

“As physician I appreciate it even more, because this award means that the people of our wonderful city value the achievements and work of the doctors in our city – this warms my heart.”

Under Prof Brown’s leadership, Bloemfontein’s Paediatric Cardiology Unit is the only certified and recognised unit for pulmonary-valve implants in Africa.

The development of a local prenatal fetal heart screening and diagnostic programme, as well as adult congenital heart clinics, is due to his work and passion for his study field.

At the World Congress in 2013, he was involved as operator from South Africa in the first ‘direct telecast’ of children’s heart procedures.

“I hope that the award will help in our campaign to raise awareness in the community about children’s heart diseases.  They are, after all, the people I work for."

The UFS also congratulates Sheri Brynard on her nomination for the title. Paul Colditz, the winner for 2012, is also a UFS Board member.

 

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