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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie student trailblazing to literary stardom

2013-10-24

Ace Moloi with a copy of his book In Her Fall Rose a Nation
Photo: Jerry Mokoroane
24 October 2013

Ace Moloi proves that ambition and self-belief are key ingredients in achieving your dreams. At merely 21-years of age, this Kovsie student made his entrance onto the literary scene with the launch of his first novel. In Her Fall Rose a Nation tells the story of a young girl who leaves her rural home to further her studies in the city. Loosing herself in the excitement of student life, she gets kicked out of university. As a result she has to find refuge in the streets that devour her last bit of hope of rising again. The novel, published by New Voices Publishing, was introduced to an eager audience at the Bloemfontein Campus.

Moloi, a third-year Communications student and prime of House Tswelopele, says his book is a unique offering that will inspire and intrigue.

"The inspiration behind this project emanates mainly from the realisation that as much as we bemoan the lack of reading among young people – particularly in the townships and rural areas – we haven’t taken the initiative to write books that will speak to them and their day-to-day circumstances."

The talented writer, who is also a content contributor for News24 and a former IRAWA Post news editor, says he has been influenced by the writings of extraordinary individuals such as Kwasi Koranteng, Steve Biko and Dr KPD Maphalla. It took him three years to write the book, Ace says, mentioning that it first started as a Sesotho novel, that was later turned into English.

Already working on his second manuscript, Prey and Predators, Ace’s message to fellow students is to never underestimate the power of dreams. "By nature, dreams are unique, and so is yours. Own it up. Defend it. Realise it. Most importantly, never allow anyone to make you feel guilty for having great ambitions, for without ambition there is no meaning at all to life."

* In Her Fall Rose a Nation sells for R100 and can ordered from Ace at ace.moloi@gmail.com. The book can also be ordered online for R150 from New Voice Publishing online bookstore at www.newvoices.co.za.

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