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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

From cradle to career
2014-02-24

You have finally completed your studies and are ready to step into the world of work – and of course, earning big money. But what people forgot to tell you is how competitive it is out there. Hundreds of graduates are competing for a small number of jobs.

So, make sure you stand out from the pack!

Join Prof Jonathan Jansen for a discussion on Reducing Joblessness on Tuesday 25 February 2014, giving tips on how to secure a job for yourself. Students are also welcome to suggest solutions to joblessness after graduation.

Mark Mead, a motivational speaker and entrepreneur, will join Prof Jansen at this informative event. He will speak about opportunities available to graduates in South Africa, how to make a difference and prove your mettle. Mead is the founder of Cradle2Career, a commodity trader, the director of Tire World Exports, as well as a consultant for Africa to corporates.

The discussions are part of an exciting line-up planned by the UFS Career Development Office. These workshops are designed to assist students in bolstering their employability skills for today’s world of work.

Date: 25 February 2014
Time: 08:00–09:00: Reducing Joblessness by Prof Jonathan Jansen
09:00–10:00: Discussion by Mark Mead
Venue: EBW Auditorium (at Business School opposite the Wynand Mouton Theatre)

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