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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Madelief Residence bursts into colour
2014-03-12

You’ll be forgiven for thinking that your eyes are deceiving you when turning into the main entrance to the Bloemfontein Campus. Yet, it is still the graceful old lady of a building called Madelief. This 50-year-old female residence has donned a sparkling new ‘dress’, brandishing a trendy new look.

After extensive renovations kicked off during October last year, the long-awaited revamp left residents and Kovsies astonished. The makeover transformed the building into a sparkling gem, glistening in the Free State sun. Luminescent contra-vision windows, a remodelled veranda and a new façade propel this residence into modernity. A unique twist to the use of the façade is that it is reflective during both the day and night. During the daytime, the light reflects towards the residence and during the night it mirrors the entrance of the university. This feature lends an innovative and vibrant impression to the residence’s appearance.

“I’m so happy for my residence. It’s now the hub of attraction – everyone wants to visit and come have a look. Thanks to our Residence Head, the constructors and designers who came up with this concept and Housing and Residence Affairs. We look 50 years younger indeed and more vibrant,” Mamnosi Tshabalala, a senior resident at Madelief, beamed.

In celebration of this new phase of their residence, students plunged into a festival of colour – power paint exploding into rainbows over anyone who came near. Top management that attended the celebration could not escape the excitement. Profs Jansen and Morgan, Dr Wahl, Mr Koetaan and Rudi Buys were swept into the good cheer, snapping photos and making fantastic memories.

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