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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Understanding the nature of prominence
2014-03-14

 

What did Hendrik Verwoerd and Steve Biko have in common? Or perhaps Johannes Kerkorrel and Brenda Fassie?

“They all possessed a certain natural predisposition to prominence,” says Prof Paul Fouche, reseacher in psychobiography at the University of the Free State’s Department of Psychology.

Prof Fouche and a team of researchers from other South African universities released findings on psychobiographical studies done on personalities that played a great role in our history.

The studies show that notable historical figures were very often prolific readers with a passion for literature since childhood. Generally, they also had a great love for nature and a sense of the sacredness of it, as well as a love for the cosmos.

The study further reveals that many of them were forced to take up leadership roles in the family from a very young age and were driven to succeed in order to take care of their own.

In many of these cases, there was a strong partner who supported the leader while they went about the business of governing their world.

Psychobiography is the systematic and descriptively-rich case study of renowned, enigmatic or even contentious individuals in socio-historical contexts within a psychological frame of reference. Over the past decade, psychobiography has become an established research genre and a methodology used by various academics and scholars in the field of life history research.

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