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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Shushing, speaking, politicians, policing
2014-03-18

 
Prof Pumla Dineo Gqola
Photo: Michelle Nothling

Feminist writer, scholar and previous Kovsie staff member, Prof Pumla Dineo Gqola, recently launched her book at the Bloemfontein Campus. “A Renegade Called Simphiwe” explores the life – and controversy – of singer Simphiwe Dana.

The book tells the story of Dana, a rebellious artist and cultural activist. But it also delves much deeper – into the fabric of our society itself. It questions our expectations and reactions to the things that make us shift in our seats.

The politics of silencing
Artists should not involve themselves in politics. They should stick to what they’re good at. Dana and other artists know this silencing finger being waved at them all too well. It is this mentality that alarms Prof Gqola. “I’m very disturbed by the notion of policing our – especially female – artists.” She pointed out that it is mostly female artists in SA who are put under scrutiny, reigned in and censored. Not only by politicians, though. Our public also quickly steps in when an artist seems to step out of ‘their place’.

The proper place of art
“I’m part of the movement that believes art transforms,” said Prof Gqola. South Africa used to be a fertile ground for protest art. This had an immense impact on political and social transformation. “Then something happened,” Prof Gqola let the words linger. “The arts got divorced from its social transformative power.”

Why has art been publically marginalised?

The question remains.

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