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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Miss South Africa is a Kovsie
2014-04-01

 

Twenty-one-year-old Rolene Strauss, a third-year medical student at the University of the Free State (UFS), was crowned as Miss South Africa at a gala event at Sun City the weekend. Rolene was also the favourite on Twitter.

Another Kovsie, Dipalesa Mbolo, honours student in Business Management at the UFS, was also one of the finalists in the Miss South Africa pageant.

In her acceptance speech, Rolene said that she dearly loves South Africa. “This is where I can live, speak, learn and love freely. This is where my dreams come true. I am very proud of our country and shall always have a purpose here,” Rolene said.

Rolene said that Prof Jonathan Jansen, the Vice-Chancellor and Rector of the UFS, is an inspiration to her. “He stands up for what he believes in and enjoys what he is doing. He wants the best for his students and supports them in everything they do,” she said.

The university community is very proud of Rolene, and it is confirmed by Prof Jansen. “I am extremely proud of Rolene Strauss, for she has proved that physical beauty, academic excellence and public duty can come together in one person, and offer a powerful platform for transforming communities in need that would otherwise remain invisible, were it not for such a wonderful young role model,” he said.

On the year which lies ahead, Rolene said: “It will be a year during which I shall give back, say thank you and be a good example of the potential that especially women and South Africans may have in our country.”

 

 

 

 

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