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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

TV star calls for dialogue on gender empowerment
2014-04-01


Jo-Anne Reyneke giving students and staff a talk from the heart.

TV star Jo-Anne Reyneke – previously known as 'Pearl' in Muvhango (SABC 2) and now 'Prudence' in Rhythm City (etv) – warned Qwaqwa Campus students to be careful of the things they say. She was speaking during the recent launch of the Qwaqwa Campus Gender Forum.

“As young people, you must learn to always truly listen and understand what your friends say. You must also be careful of the things you say, as you might prevent or be the cause of your friend's suicide, if you are not careful. What might seem like a small thing might have far-reaching results for you and your friend.

“Respect those who are different from you, as all of us would like to be accepted as we are. Carry yourself in a manner that shows you love yourself – and this starts with you respecting yourself and those who are different from you,” said Reyneke.

Reyneke also acknowledged that growing up was not easy for her, since she was labelled 'a Zulu-speaking white' due to her light complexion.

“I am glad that this campus has this kind of forum which will enable all – victims and perpetrators – to come together and share their experiences. This will further promote healing, reconciliation and unity.”

The Gender Forum is tasked with encouraging dialogue on matters that concern gender sensitivity and equality. It encourages both staff and students to break their silence and to create an environment of tolerance based on respect for human dignity and inclusiveness. The forum is constituted by various stakeholders with special skills in counselling, facilitation and empowerment in general.

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