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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie Face of Facebook – the search is on
2014-04-07

 
Victor Ngubeni, our first Face of Facebook winner, 2013/2014

Our sensational Kovsie Face of Facebook competition is about to launch into its second year.

This is a golden opportunity for students who want to be a regular in front of the camera. As the winner, you will present videos for our UFS Facebook and YouTube pages.

How to enter
You need to complete an entry form, which you can download from [KovsieLife] or [Blackboard]. You can also pick up an entry form at the reception desk in the Student Life Centre (SRC Building).

Submit your completed entry form at the reception desk mentioned above before 10:00 on Friday 11 April 2014.

Auditions
You will need to tell us in a minute, on video, why you should be our next Face of Facebook. Dress creatively, bring along props or posters and let your personality shine through.

The details for the auditions are:

  • Date: Tuesday 15 April 2014
  • Time: 08:30 – 13:00 and 14:00 – 16:30
  • Place: Bloemfontein Campus, North Block (of the Main Building), ground floor

Voting
The top ten videos will be loaded onto our UFS Facebook page. The public can then vote for their favourite by ‘liking’ the video. Remember, only those who have ‘liked’ the UFS Facebook page will be able to vote.

After voting ends, the person with the most ‘likes’ will be the winner and serve as our 2014/15 Face of Facebook.

Now, get those entries in!

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