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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Don’t sit at home, Graduates take a bow
2014-04-10

 

Pride, joy, gratitude and cheer echoed across our Bloemfontein Campus this week as we celebrated the 2014 Autumn Graduation Ceremony.

These prestigious ceremonies did not belong to the graduates exclusively, though. Their parents, family, friends and academics also received several bows of gratitude for their support.

The guest speakers provided a wealth of wisdom and encouragement to the graduates. Dr Ruda Landman, well-known media personality, advised that “success doesn’t just happen, it is achieved.” Comedian Loyiso Gola told graduates to go out and conquer the world – a message that Lucas Sithole cemented. Sithole, ranking at Nr 2 in wheelchair tennis world wide, said that the only one who could stand in your way is yourself. “Today, you have power in your hands. Try to change the world with that power.” Siyabulela Xuza, South African rocket scientist and Harvard graduate, was a true embodiment of his words, “We are equally capable of achieving global innovation.”

After the conferral of the degrees and certificates, Prof Jonathan Jansen reminded the graduates that their “degree will mean nothing” if they cannot distinguish between what is right and what is wrong as they go into the world. When faced with a difficult situation, “base your decision on what is right and what is wrong, not on the colour of someone’s skin, the way they pray, or the way they choose to love,” he urged.

Dr Khotso Mokhele, Chancellor of the UFS, concluded the proceedings by expressing the spirit of this celebration, “I take a bow to you all.”

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