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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

These boots are made for walking ... to Cape Town
2014-04-24

On Thursday 1 May 2014, four pairs of feet gave their first stride on a journey that will last for 33 days and stretch over 1 000 kilometres.

These feet belong to four very brave volunteers who will walk all the way to the Cape in order to highlight the problem of food insecurity among students.

Adéle van Aswegen and Ntokozo Nkabinde from the University of the Free State (UFS), together with Ronél Warner and Nico Piedt, both from Bloemfontein, are undertaking this hike as part of a fund-raising effort for the UFS’s No Student Hungry bursary (NSH bursary).

The NSH bursary, established in 2011 by Prof Jonathan Jansen, the UFS’s Vice-Chancellor and Rector, and Rudi Buys, Dean of Student Affairs, is aimed at alleviating food insecurity among students at the UFS.

The food bursary is awarded on the grounds of financial need, good academic performance, active participation in student-life programmes and a commitment to community service.

“The NSH bursary of about R30 per student forms only a small part of a student’s day, but it makes a huge difference in their lives,” says Vicky Simpson, coordinator of this programme offering assistance to more than 100 students.

You can follow our hikers’ progress on Twitter by using the #NSHstride. We will also keep you updated on Facebook and our website.

Meanwhile, everyone is invited to show their support for the hikers in a fun way. Take a picture of your foot (or feet), tweet the photo with #NSHstride @UFSweb or post it on your Facebook page and challenge all your friends to do the same.

Daily updates:
(You can also follow us on @UFSweb for daily tweets)

Day 14: 14 May 2014
18:33
43 km
Joalani Guest Farm

Day 13: 13 May 2014
17:30
33 km
Die Rondawels

Day 12: 12 May 2014
16:49
40 km
Aandrus B&B in Richmond

Day 11: 11 May 2014
39 km
Wortelfontein (Magdel and Christiaan)

Day 10: 10 May 2014
15:44
34 km
Hanover Lodge

Day 9: 09 May 2014
40.8 km
Camping between Colesberg and Hanover

Day 8: 08 May 2014
15:25
33.7 km
Colesberg, The Lighthouse Guesthouse

Day 7: 07 May 2014

15:08
23 km
Orange River Lodge

Day 6: 06 May 2014
15:57

51.06 km
Gariep Forever Resort

Day 5: 05 May 2014
12:18
28 km
Rondefontein

Day 4: 04 May 2014
15:27

35 km
Trompsburg: Fox Den

Day 3: 03 May 2014
17:30
46.74 km
Edenburg Country Lodge (Hotel)

Day 2: 02 May 2014
11:44 am
15.3 km
Tom's Place

Day 1: 01 May 2014
32 km
Leeuwberg

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