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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

South Africans can be first movers
2014-04-29

 
Dr Liz Lange, Prof Hussein Solomon, Minister Naledi Pandor and Prof Nicky Morgan
Photo: Johan Roux
Minister of Home Affairs, Naledi Pandor, recently addressed staff, students and members of the community at the CR Swart Auditorium, UFS.

During a public lecture hosted by the Department of Political Studies and Governance, in collaboration with the Free State Legislature, Pandor spoke about The Role of Intellectuals and Academics in moving South Africa forward. She challenged young minds to become the innovative game changers of tomorrow and stressed the importance of tertiary education and its impact on national developments.

“Our country and the world need large quantities of undergraduate institutions,” said Pandor. “We need new innovative partnerships. Private sector research and public sector research need to be married. And we as government should promote private sector development.”

Referring to the breakthrough for South Africa on Africa Day 2012, Pandor made it clear that South Africans have the potential to be first movers, although it has not always been the case. It was announced on Africa Day 2012 that Africa had been named as the preferred site for the Square Kilometre Array (SKA) radio telescope (http://www.ska.ac.za/releases/20120525.php). This undertaking contributed immensely in fuelling the interest in science and technology among South Africans.

“We cannot rely on the same things always. We as South Africans are not usually the first movers. We tend to adopt innovations from elsewhere. But, we need to do more to initiate innovative start-ups … especially in the fields of IT and high-tech innovations.”

Conclusively, this leads to the question of whether we as South African are doing enough to further build a new generation of intellectuals?

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