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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Core herd established on the UFS Experimental Farm
2006-05-24

Seven of the foremost stud-farmers of the Afrikaner Cattle Breeders Society of South Africa, in cooperation with the University of the Free State (UFS), established a core herd on the UFS Paradys Experimental Farm outside Bloemfontein.

Each stud-farmer donated five heifers to the project.  In return, each farmer will annually receive a performance tested bull or semen of a performance tested bull out of the core herd.

With the establishment of the herd, the UFS wants to create a genetically outstanding herd to be used for the training of students, research as well as information sessions for farmers.  All the animals that cannot be used by the herd or the stud-farmers will be made available for auctioning at the UFS Paradys Experimental Farm.  

The herd will be kept under commercial conditions to ensure that only those animals who have adapted can be made available to the industry.  For more information Prof Frikkie Neser can be contacted at (051) 401-9595.

In front from the left are Mr Julian Balt (stud-farmer from  Carletonville), Prof Johan Greyling (Departmental Chairperson: Department of Animal- and Wildlife- and Grassland Sciences), Prof Herman van Schalkwyk (Dean: Faculty of Natural and Agricultural Sciences) and Mr Neels van Rooyen (stud-farmer  from Zastron). At the back from the left are Mr Willem Kooij (stud-farmer  from  Potchefstroom), Messrs Johan and Estian Cronjé (stud-farmers from  Winburg), Mr Willie Cloete (stud-farmer from Vryburg), Prof Frikkie Neser (lecturer at the UFS Department of Animal and Wildlife and Grassland Sciences) and Mr Schalk de Jager (stud-farmer from  Vryburg).

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