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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Qwaqwa Campus honours academic excellence
2014-05-21


Photo: Sonia Small (Kaleidoscope Studios)

  • Photo Gallery

      Our Qwaqwa Campus was this past weekend a hive of activity when graduates, their parents and well-wishers descended on the campus to honour outstanding academic excellence during the Winter Graduation ceremonies.

      On Friday graduates from the Faculty of Humanities, as well as the Faculty of Economic and Management Sciences, were addressed by Tommy Makhatho, Managing Director of the Qwaqwa-based Bibi Cash and Carry.

      Makhatho urged graduates to continue working hard way beyond their graduation day and to dream big.

      “Dream big and don’t let your poor background hold you back,” Makhatho said.

      “Don’t let people say you can’t or that you will fail. Take up one idea. Make that one idea your life, think of it, dream of it, live on that idea, let your brain, muscle, nerves and every part of your body be full of that idea and leave every other idea alone. This is the way to success. If you don’t build your dream, someone else will hire you to help them build theirs,” said Makhatho, the winner of the 2013 Sanlam/Business Partners Entrepreneur of the Year and Job Creator of the Year awards.

      On Saturday, graduates were treated to yet another moving message by eNCA’s news anchor, Mabale Moloi, herself a graduate in Biological sciences.

      “If there is one ability that we should all practice on a daily basis, it is work ethics. This is a value based on hard work and diligence,” Moloi said.

      Moloi further shared her views on what makes excellent work ethics.

      “There are five very important factors of work ethics that we all need to be aware of. One of them is reliability. This means how committed you are to completing a task that is given to you within a particular period of time,” said Moloi.

      “The second one is dedication. This means how prepared you are to go the extra mile in completing a job or your studies. Thirdly, one’s level of productivity is very important in having an excellent work ethic. This refers to giving the best of yourself, even to the extent of surpassing what is expected of you.”

      “Fourthly, there is co-operation. We all must understand the value of team work and how it leads to success. And this, when paired with character, self-discipline and strong personality, will distinguish you from anyone else,” Moloi added.

      Among the more than 800 degrees, diplomas and certificates conferred, were three PhDs in Physics, Polymer Science and Zoology, respectively. Four Masters of Science degrees were conferred cum laude.

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