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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Because you can do the undoable
2014-05-30


Gabriela Schroder

Since visiting the University of Vermont in 2011 as an F1 student and attending the Stanford Sophomore College the year after, Gabriela Schroder has never stopped dreaming and working towards her objectives.

During the autumn graduation earlier in 2014, Gabriela received the Dean’s Medal. This award goes to the final-year student who achieves the best results in respect of a first Bachelor’s degree in the Faculty of Natural and Agricultural Sciences. Her triumph did not end there. In addition, she also received the Senate’s Medal and Prize which is awarded to the best Bachelor’s degree student at the university. Across all the faculties of our university. 

“Although these medals came to me as a surprise, it really was a reward to my hard work and toil throughout my undergraduate years,” she said. Schroder was also honoured and introduced by Prof Jonathan Jansen on stage at this year’s Kovsie Open Day, along with other top achieving students. She believes that anybody can reach their goals if they are willing to make sacrifices and through focus, hard work and determination. 

One of her favourite quotes that motives her is of Albert Einstein, “You really understand something if you can explain it to your grandmother.” In the process of learning, one must break down what they are working towards. She advises to make the knowledge your own – this develops a better insight into the concept. In the end, that which is regarded as complex is originally built from simple principles.

Schroder is currently studying towards her BSc Honours in Biochemistry at Kovsies. She has her sights set on a master’s degree in the near future.

“To my fellow Kovsies and beyond: seize your opportunities. Don’t be afraid to think the unthinkable – because you can do the undoable,” she added.

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