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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

When hockey becomes a part of you
2014-06-25

Izelle Lategan, a fourth-year BSocSci (Human Movement Sciences) student at our university, continues to fly the Kovsies’ flag high on national level.

In December 2010, Izelle made her debut for SA hockey against Argentina. Among her greatest achievements wearing our country’s colours, are:

  • she scored a hat trick against India in Ireland in 2012 (SA won that game 3-2), and
  • she was captain of the Junior World Cup U/21 team in Germany this year.

“Representing the country amounts to a lot of pressure. I managed to get through by working hard and putting in extra training hours in order to achieve all these,” she says. “When you have a setback, don’t step back, but rather make a comeback!”

She appreciates the support she receives from her family, friends and coach – especially when on international tours. “Even though they can’t make it to all my games, they try hard to show their support when they can,” she added.

Izelle’s focus is now on representing Kovsies at the South African Student Sports Union (SASSU) games in Pretoria from 30 June – 4 July 2014. She is currently resting from national duty, since she wants to complete her undergraduate studies this year, but aims to return next year.

Her long-term goal is to play at the 2016 Olympics in Brazil.

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