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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

KovsieSport Director named as top SA coach

2014-06-27

DB Prinsloo

Director of KovsieSport, DB Prinsloo, was named as South Africa’s Coach of the Year. He is currently coaching the renowned Johan Cronjé – the best SA men’s athlete for 2013, member of the SA Commonwealth team for 2014 and a former Kovsie. Last year Prinsloo was also the team coach for the South African team that competed in Moscow at the world championships.
Several of South Africa’s leading athletes are trained by Prinsloo. Apart from the loads of medals his athletes won at national championships, he trained quite a few athletes who donned the green and gold. Boy Soke and Dumisane Hlaselo are among them.

Furthermore, four of the ten leading athletes in the junior rankings of all times are current and former athletes of Prinsloo. He even trained top-class athletes such as René Kalmer and Annerie Ebersohn.

Since his high school years, Prinsloo had a great passion for athletics. He was himself an excellent athlete and used to be a former South African senior 3 000 m steeplechase champion.

Johan Cronjé’s performance on the track is a good example of Prinsloo’s talent as coach. Last year Cronjé was the only South African to win a medal at the World athletics championships in Russia, with his third place in the 1500 m. In addition, Cronje improved the South African record in the 1 500 m twice last year under Prinsloo’s guidance. Cronjé recently improved Johan Fourie’s 27-year-old South African mile record (1987: 3:50,82) to 3:50,70.

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