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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Avant-garde filmmaker. Renowned feminist scholar. Revolutionary Prof Laura Mulvey.
2014-06-27

Prof Laura Mulvey – currently a professor at Film and Media Studies at Birkbeck, University of London, is about to visit the Bloemfontein Campus. As a tribute to her achievements, the UFS is bestowing an Honorary Doctorate on her during our Winter Graduation Ceremony. In addition, two events are scheduled during which the public can get to know Prof Mulvey and her films better.

Prof Mulvey is a hugely influential figure in the international arena of film and visual media. She is globally recognised as an eminent feminist film scholar and worked at the British Film Institute for many years. During the 1970s and ‘80s she exploded onto the scene as a prominent avant-garde filmmaker.

During her visit, she will discuss a film with Prof Annie van den Oever (University of Groningen) and some of her most renowned film material will also be screened.

Under the Skin of the City (Iran, 2001), directed by Rakhshan Bani-E'temad, will be screened in full on Thursday 3 July 2014. The film centres on the trials and tribulations faced by an Iranian family. This award-winning film will resonate with a South African audience because of the social issues it addresses. Prof Mulvey and Prof Van den Oever will also discuss the film afterwards.

On Saturday 5 July 2014, Prof Van den Oever and Prof Mulvey will have another discussion and the audience will be treated to snippets from her prominent films.

The details of these events are:

Date: Thursday 3 July 2014
Time: 16:00 – 18:15
Venue: CR Swart Auditorium, Bloemfontein Campus
RSVP: Elouise Johnsen, JohnsenE@ufs.ac.za, +27(0)51 401 2315 (mornings).
Refreshments will be served.

Date: Saturday 5 July 2014
Time: 17:30 – 19:30
Venue: CR Swart Auditorium, Bloemfontein Campus
RSVP: Elouise Johnsen, JohnsenE@ufs.ac.za, 27(0)51 401 2315 (mornings).
Refreshments will be served.

 

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