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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie conquers Googlefest Zurich pitching competition
2014-07-29

  

Marlize Holtzhauzen
Photo: Supplied

Marlize Holtzhauzen, a final-year Business Management and Leadership student at the UFS Business School, was recently awarded the 1st prize at the Google pitching competition in Zurich, Switzerland.

Holtzhauzen’s winning entry, Rapid Response, is a mobile application for use in emergency situations. In an emergency the application allows the phone to be used as a panic button which contacts emergency services and notifies the family of the user. The app, co-founded by Gerrit Cloete, was selected as one of 10 South African technology start-ups. These were part of the Swiss South African Business Development Programme under the auspices of the Swiss South African Joint Research Programme.

Since its launch on 1 July 2014, the Rapid Response app has had over 400 downloads and is available on app stores. It has also stirred interest in Europe and the USA and is already in use in Southern and East Africa. Holtzhauzen says good team work and a great product will ensure the success of this start-up in the future.

Other South African entries included Drew van der Riet from the University of KwaZulu-Natal (UKZN): Advanced Prosthetics Engineering. Gavin Jones of the University of Cape Town (UCT) also entered. He is a Technology Commercialisation practitioner candidate working on the commercialisation of a UCT innovation for the rehabilitation of stroke patients.

For more information contact Marlize on +27(0)83 3270 177 or visit the website www.rapidresponse.co.za .


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