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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Public lecture and book launch by Prof Adam Habib
2014-07-29

The Department of Philosophy in association with Wits University Press and The Southern African Trust invites you to a public lecture and book launch on Wednesday 30 July at 15:00 in the Albert Wessels Auditorium by one of South Africa’s leading political commentators, Prof Adam Habib (see biography below). Prof Habib will discuss questions such as whether the ANC has betrayed the ideals of the struggle, and whether social democracy offers an alternative for South Africa’s future.

After the lecture the English, Afrikaans, Sesotho and isiZulu editions of his latest book, South Africa’s Suspended Revolution: Hopes and Prospects, will be for sale and light refreshments will be offered.

Translation services into Afrikaans and Sesotho will be available during his lecture and question time.

RSVP to Dirnel Casaleggio, casaleggiod@ufs.ac.za  

Short biography:
Prof Adam Habib is Vice-Chancellor and Principal of the University of Witwatersrand (Wits). He has held leadership and academic appointments at the University of Durban-Westville, the University of KwaZulu-Natal (where he was founding director of the Centre for Civil Society), the University of Johannesburg and the Human Sciences Research Council. Habib is widely recognised as one of the authoritative commentators on South Africa’s democracy and its prospects for inclusive development and social democracy. His latest book, South Africa’s Suspended Revolution: Hopes and Prospects has already made huge waves both locally and internationally. The book focuses on South Africa’s transition into democracy and its prospects for inclusive development.

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