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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

National Science Week – today's science, tomorrow's world

2014-07-30

For the 2014 National Science Week, the university – in partnership with the Department of Science and Technology – celebrate this country-wide event at our South Campus. For one week each year, universities, schools and science centres across South Africa highlight the role that science plays in everyday life. The theme of this year’s celebration is ‘Today’s Science, Tomorrow’s World.’

Over 4 000 learners, educators, parents and dignitaries converged at the campus on Saturday 2 August 2014 to experience science at work. The day featured an array of exciting science activities, including a sky-viewing opportunity at the nearby Boyden Observatory.

“Every aspect of life is touched by science. And with more vibrancy in the approach to teaching maths and science, great potential can be unlocked among young people – impacting on quality of life in the future,” said Dr Choice Makhetha, the Vice-Rector of the University of the Free State.

The Minister of Science and Technology, Naledi Pandor, also spoke at the event. "Our success depends on whether our country is ready to harness the advantage of large numbers of young people who are able and willing to work. This is where the provision of education becomes an important resource in ensuring that our young people are well prepared and equipped with knowledge and skills to handle life."

Events such as the National Science Week, Minister Pandor said, were aimed at boosting interest in scientific and technological development and innovation. This, in turn, helps the country transform into a knowledge-based economy.

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