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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Prof Habib addresses inequality at public lecture
2014-08-06

 
One of South Africa’s leading political commentators, Prof Adam Habib, gave a public lecture and launched his latest book on the Bloemfontein Campus on Wednesday 30 July 2014. The event was hosted by the Department of Philosophy in association with Wits University Press and The Southern African Trust.

Prof Habib started his lecture by summarising his book, ‘South Africa’s Suspended Revolution: Hopes and Prospects’. “It is basically about: how did we get where we are today, and how do we get out of the mess we are in?” he said.

His book focuses on South Africa’s transition into democracy and the country’s prospects for inclusive development – which formed the basis of his talk. Prof Habib stressed the issue of inequality facing South Africa and discussed the different approaches to addressing the matter.

“The one approach is that it is simply something we have to live with,” he said. “People who believe this live in a bubble. For example, service delivery protests do not happen because of poverty – it happens because of inequality.”

Prof Habib cautioned against not taking the matter seriously. “Inequality went up consistently in South Africa over the last 20 years. This is however not solely a national challenge, but a global challenge. And South Africa is the frontline of the war on inequality.”

He proposed that the expectations of the rich, rather than the poor, should be addressed.
“We need to moderate expectations. But we can’t moderate the expectations of the poor, if not the rich. We can’t ask the poor to sacrifice what the rich won’t.

“South Africa is once again at a moment of reckoning, where we are forced to make hard choices – in order to make the right choices.”


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