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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie Culture Week delves up diamonds
2014-08-07

The finals of Kovsie Culture Week recently took place at the Centenary Complex on our Bloemfontein Campus. The event was hosted by the Arts and Culture Office and Hlonipa Matshamba: SRC Arts and Culture.

A week filled with fierce competition, close scrutiny and gruelling auditions provided a nerve-racking build-up to the finals. In front of a jam-packed audience, the finalists had to put their best foot forward. The rich variety of acts and talents were divided into categories ranging from dancing, singing groups and Idols to written and recited poetry, photography and visual art.

“The aim of Kovsie Culture Week was to provide a platform for students to display and share their talents and also to give recognition to students, from both on and off campus by means of this competition,” said Matshamba.

The first prize winners, per category, were:

  • Photography: Jansie Malan
  • Written poetry: Wian de Wet
  • Recited poetry: Tebogo Letsoara
  • Dance: Aisha Paswa
  • Singing groups: (LT)2 *squared
  • Idols: Delia Moumakwe
  • Visual art: Francine Kurt

“I joined the competition to share the effect of my special photo that shows the socio-economic indifferences and hardships that other people are facing,” Jansie Malan, a first-year BSc Consumer Science student, said. Delia Moumakwe, a second-year BA Industrial Psychology student, said that “I am grateful for my prize as a token of recognition and being afforded a recording deal sponsored by DJ’s Recording Studio.”

Matshamba added that the Kovsie community is thriving in the arts and we need to support that by providing similar opportunities. She also encouraged students to realise the treasure of their inner talents by making use of the Arts and Culture offices in various departments.

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