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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Internet Broadcast Project wins at International Enterprise Video Awards
2014-08-11

Video: Internet Broadcast Project

In April this year, the ICTISE (ICT Innovation in School Education) division won the first place at the Enterprise Video Awards held in Madison, Wisconsin, USA. Their Internet Broadcast Project (IBP) was the overall winner in the Innovation category – competing against universities and other training institutions from across the world.

The IBP is a collaborative project between the ICTISE and the Free State Department of Education (FSDoE). Broadcasting from the South Campus studio in Bloemfontein, teachers use specialised web-casting technology to present lessons that reach 68 education centres. Lessons cover a range of subjects and broadcast in real time to teachers and learners from Grades 8 to 12, covering 40 Free State towns, including the most rural areas.

Head of the ICTISE Project, Sarietjie Musgrave said, “Each participating school is equipped with 24/7 uncapped internet access, an all-in-one computer (computer, data projector and sound system), a document camera and a printer – the same equipment used in the studio by the expert teachers.

“The technology provided allows learners to communicate with the expert teacher in the studio during a broadcast to the school or learner at no cost. Lessons can be downloaded on to various devices and re-used during teaching time, shared with neighbouring schools, or taken home by learners to help with homework or for revision.

“To date, the IBP catalogue contains over 2 000 video lessons and during 2013 alone, the 68 schools accessed and used these videos 69 305 times. The project has the potential to reach more than 40 000 learners and 1 765 teachers every week.”

Innovation and sustainability form the backbone of this project. Support is provided to teachers and learners in Mathematics, Maths Literacy, Physical Science, Life Science, Geography, English, Accounting, Economics and Business Studies.


The ICTISE has a dedicated technical team to support schools. During broadcasts there is a dedicated helpline and on-site technical support, even in the remotest areas.

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