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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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A woman with a vision and dreams
2014-09-19

Louzanne Coetzee recently made Kovsie -history when she became the first blind woman to be elected to the SRC in the portfolio for Student Accessibility and Support. She has not even considered standing for the SRC before, though.

“I wanted to create awareness of disabled students on campus,” Louzanne says. “By running for SRC and this specific portfolio, I thought it would be a great way to do so.” She has a lot of ideas on how to make the portfolio function better and to link the accessibility and support braches of the portfolio.

Louzanne has a passion for leadership. “I think this is a great platform for me to live out my values.” She describes herself as dynamic, but admits that she often pushes herself very hard to achieve the goals she has set out for herself. “I’m also very competitive. But I believe I can make it work to my advantage by setting goals regarding my leadership position on campus to make them happen.”

Having won several gold medals at athletic track events, Louzanne also aims to be selected for the South African 2016 Paralympics team.

And the one dream after another coming true for her, arises from a firm belief in the right attitude.

“I believe that with one’s attitude one can achieve anything. My personal motto has always been ‘mind management is life management’. One of the greatest lessons I have ever learned is that everything is determined by your attitude. The latter determines how you live your life and handle situations.”

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