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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Mosa Leteane introduces new era in student leadership
2014-10-02

The month of August belonged to South African women – in more ways than one. Not only did we celebrate Women’s Month, but our Student Representative Council (SRC) gained a female leader.

On 4 September 2014 Mosa Leteane became the first female SRC president at the UFS Bloemfontein Campus under the revised SRC constitution of 2011. Although her journey has been a hard and difficult one, it rewarded her with great insightful and invaluable experience.

Being elected to this seat is a milestone for female leadership as a whole at Kovsies. Having been the Prime of House NJ van der Merwe Residence, Marketing Officer of the premier Golden Key Society, Executive Committee member for the 2013/2014 SRC Legal and Constitutional Affairs – and being a legal student herself – Leteane brings a lot of experience to student governance.

Accountability is one of her core values– and that is exactly what she envisions to bring to the newly-elected SRC. Leteane also believes that having a moral sense is essential to the functioning of her SRC. Being a political science or legal student does not automatically imply high morals, Leteane adds. Rather, principles are fostered by the contribution that you want to make.

Something she is proud to have inherited from the previous SRC is the establishment of a blueprint for student governance and understanding team dynamics. These things define the success of any SRC.

With the amount of work lying ahead, Leteane says, she will draw strength from family and friends – and listen to some music.

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