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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS academic appointed to prestigious academy (ASSAf)
2014-10-07

Another academic of the University of the Free State (UFS), Prof Jeanet Conradie, professor in Chemistry, was invited as newly elected member of the Academy of Science of South Africa (ASSAf).Science and research, by which new concepts are discovered, is her great passion.

Her PhD degree in Chemistry, together with also a strong background in Physics, Computer Science, Mathematics and Applied Mathematics, influenced Prof Conradie’s choice of research interest and expertise to develop gradually in the direction of computational chemistry, which is a beautiful combination of chemistry and physics.

Computational chemistry uses quantum physical principles and mathematical methods to solve chemistry problems via high-performance computerised calculations. Results obtained can be used to predict and understand the behaviour of atoms and molecules in the real world. Chemical reactions and phenomena that are impossible or too dangerous to study experimentally, can also be studied by computational chemistry. Her research team also does experimental laboratory work to combine and compare with the computational analysis. Based on these results, new materials with specific properties are developed.

The Academy of Science of South Africa (ASSAf) aspires to be the apex organisation for science and scholarship in South Africa, recognised and connected both nationally and internationally. Through its membership which represents the collective voice of the most active scholars in all fields of scholarly enquiry, ASSAf aims to generate evidence-based solutions to national problems.

Prof Corli Witthuhn: Vice-Rector: Research at the UFS said: “The UFS is very proud of Prof Conradie, who is also the first female professor in the Department of Chemistry.  Jeanet is a highly productive researcher publishing in high-impact journals.  She has extensive international networks and collaborations, increasing the impact of her work even more.  We are currently awaiting the outcome of her application for NRF rating and believe that she will receive an excellent rating.”


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