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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

SA one of the leading countries for female researchers
2014-10-28

South Africa is one of the leading countries for female researchers, with women constituting about 40% of the research field, says Minister of Science and Technology, Naledi Pandor.

The Minister made these comments during the Public Lecture of the Faculty of Education on our Bloemfontein Campus on Friday evening 24 October 2014. Minister Pandor urged female students to seize the opportunities in science and technology that has been made available to them since 1994.

"Forty percent of South Africa's researchers are women. Of the 40 000 researchers in universities, science councils and business shown by our latest research and development survey records, nearly half are women. That makes South Africa one of the leading countries for female researchers," said the Minister.

Minister Pandor said that the rights and status of women in South Africa had been greatly advanced since South Africa became a constitutional democracy. "It is well known that better educated women are better for a country's social and economic development," she added.

Minister Pandor pointed out that research skills were some of the most sought-after skills in the world, and encouraged women graduates to start dominating in the research and laboratory fields, where men continue to reign supreme.

"Knowledge and innovation, rather than capital and labour, are the drivers of economic growth in all countries. The current affluence of high-income countries has been massively increased by their investment in science and new technologies."


Full lecture

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