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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Institute for Reconciliation and Social Justice: cultivating humanity
2014-12-15

Directors of university centres focusing on Social Justice, Diversity and Transformation met at the UFS to establish the Directors' Forum. The forum discussed the state of higher education transformation in South Africa  The forum consists of (from the left) Mr Allan Zinn from the The Centre for the Advancement of Non-racialism and Democracy at the Nelson Mandela Metropolitan University, Profs Melissa Steyn from Wits University's Centre for Diversity Studies,  Andre Keet Director of the The Institute for Reconciliation and Social Justice at the University of the Free State; Rozena Maart  from The Centre for Critical Research on Race and Identity  at the University of KwaZulu Natal and Mr JC van der Merwe, researcher at the UFS Institute for Reconciliation and Social Justice
Photo: O'Ryan Heideman

The Institute for Reconciliation and Social Justice at the University of the Free State (UFS) provides a critical space that brings different voices, ideas and practices together to advance the Human and Academic Projects of the university. Students, staff and community members meet here to find ways to engage with diverse views, realities and aspirations.

“We cultivate humanity so that reconciliation and social justice can be expressed in our everyday life and we work against disrespect and inequalities on our campuses and in our society,” says Prof André Keet, Director of the Institute for Reconciliation and Social Justice.

“Through our various critical conversations, public lectures, seminars and colloquia, fresh understandings and ideas come to the fore and new inclusive ways of doing life in a local and global multicultural society are invented,” Prof Keet says. A host of international experts formed part of the institute’s events during 2014.

Dr Charles Alexander (University of California), Prof Halleh Ghorashi (Vrije Universiteit Amsterdam), Prof Alex Hinton (Rutgers University), Dr Shirley Anne Tate (University of Leeds) and Prof Susan Spearey (Brock University) were but a few of the international experts contributing to the work of the institute during the last year.

“We play key roles in transformation debates within Higher Education South Africa (HESA) and ministerial processes,” Prof Keet says. “We promote, protect and monitor human rights across our campuses and are frequently requested to support the work of the South African Human Rights Commission and to provide advice to other state agencies.”

The institute prides itself on their leading-edge research on social cohesion, reconciliation, human rights and higher education transformation. In addition, staff of the institute teaches, on invitation, at various faculties, as well as at other national and international universities.

To further bolster their impact, the institute is launching three master’s and doctoral postgraduate programmes in January 2015.

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