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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Postgraduate Film and Visual Media Programme at UFS from 2015
2014-12-04

 

There is great excitement at the University of the Free State (UFS) about the approval of a new honours and master’s programme in Film and Visual Media to be offered at the Faculty of the Humanities as from January 2015.

Prof Suzanne Human, Head of the Department of Art History and Visual Culture Studies at Kovsies and Director of the new programme, says this will be an interdisciplinary Film and Visual Media programme. There will consequently be a strong theoretical-philosophical basis in the training, as well as the practical experiences of students. The UFS will be the only university in South Africa where this much emphasis is placed on the historical and theoretical aspects of film-making.

“The world of images is, in our day and age where we are overwhelmed by images on a daily basis, a central study field relevant across various disciplines and even links the natural and human sciences,” says Prof Human.

“Film, which replaced books in the lives of young people in many ways, is an exciting field of which most people have some knowledge and involves a broad field of information with wide relevance.”

The programme will be presented with the cooperation of international scholars and experienced experts from the local industry. Chris Vorster – better known as Ryno from 7de Laan – with more than 20 years of experience in writing, directing and performance for theatre and TV, was appointed as lecturer in Film-making Theory and Practice in the newly-built film studio as from 2 January 2015.

This new postgraduate programme is developed in cooperation with several UFS departments:
• Prof Suzanne Human and Johanet Kriel (History of Art and Visual Culture Studies);
• Prof Nico Luwes, Dr Pieter Venter and Debeer Cloete (Drama and Theatre Arts);
• Prof Helene Strauss (English);
• Dr Anthea van Jaarsveld and Dr Cilliers van den Berg (Afrikaans and Dutch, German and French).

Specific admission requirements apply. For example, students should have a related BA degree with a minimum achievement level of 65%. Admissions are limited and subject to selection, therefore students that are interested should apply as soon as possible.  

Admission requirements

For more information, please send an email to filmandvisualmedia@ufs.ac.za.

 

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