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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Three of UFS Unit for Language Management to international congress
2006-06-12

Three members of the University of the Free State's (UFS) Unit for Language Management (ULM), namely Prof Theo du Plessis (Director of the ULM), Prof Johan Lubbe (Research Associate of the ULM) and Dr Elbie Truter (Research Associate of the ULM), will be attending the Tenth International Congress of the International Academy of Linguistic Law at the University of Galway, Ireland, from 14-17 June 2006. 

This year, the theme of the congress will be “Language Law and Language Rights: The Challenges of Enactment and Implementation”.  More than 100 persons will deliver papers at this congress, which enjoys prominent status world-wide.  The UFS colleagues are all members of the International Academy of Linguistic Law, and will deliver papers offering perspectives on language regulation within the South African context. 

Other South Africans who will also be participating, and with whom the ULM has close professional relationships, are Dr Karel Prinsloo (editor of the well-known journal 50 Plus) and Mr Edward Sambo of the Pan South African Language Board (Pansalb).  The ULM’s participation in the congress is the result of a long-term research project, namely, the South African Language Rights Monitor, which was launched three years ago in partnership with Pansalb, and which is also financed by that organisation.
Prof Theo du Plessis
(Director of the UFS Unit for Language Management)

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