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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

School of Management: Guest lecturers
2006-09-05

School of Management
Guest lecturers – MBA Programme
Second semester 2006

For more information contact Minette at jacobsm.ekw@mail.uovs.ac.za
or Keneilwe at mokgks.ekw@mail.uovs.ac.za

 

Name

Short Description

Date

Time


Ton Vosloo

Renosi Mokate

Zingile Dingani

Velaphi Ratshefola

Operations Director: ABI

19 July

10h00-12h00

Ruud Heijblom

Netherlands

21 July

9h00- 13h00

Millard Arnold

Executive Director: Murray&Roberts

24 July

10h00-12h00

Mias de Klerk

Executive Consultant: Sasol

26 July

10h00-12h00

Laurie Dippenaar

Firstrand

2 Aug

10h00-12h00

Ton Vosloo

Chairman: Naspers

21 Aug

10h00-12h00

Mike Schussler Economist of the Year
25 Aug
  

Malose Kekana

Umsombomvy Youth Fund

29 Aug

10h00-12h00

Bahle Goba

Nokusa Consulting

31 Aug

14h00-16h00

Renosi Mokate

Deputy Governor: SA Reserve Bank

18 Sept

10h00-12h00

Errol Kruger

Registrar of Banks

19 Sept

10h00-12h00

Michael Pfaff

CEO: RMB

20 Sept

10h00-12h00

Danie Marx

Consultant

21 Sept

10h00-12h00

Zingile Dingani

Secretary to Parliament

2 October

10h00-12h00

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