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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Miss World 2014 is a Kovsie
2014-12-14

Photo: Netwerk 24

The management, staff and students of the University of the Free State (UFS) are delighted with the naming of Rolene Strauss, third-year MB ChB student in the School of Medicine, as Miss World 2014.

Rolene was crowned as Miss World 2014 in London, United Kingdom, earlier this evening. The last time a South African was crowned Miss World was in 1974, when Anneline Kriel walked away with the title. Before her, Penny Coelen was crowned Miss World in 1958.

“Rolene represents the best of South Africa - a deep commitment to education and a profound compassion for human beings. Since the first day I met her as a new first-year medical student, I was aware of somebody special, a young woman from a rural area who carried herself with so much grace and confidence. She is truly without prejudice towards any human being and this has made her one of my allies in building the Human Project of the University of the Free State,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

“I was not at all surprised that she chose as her beauty-with-a-purpose project the task of keeping young girls in school; this is who she is, and if you observe her dedication to her medical studies, you see someone for whom studies and service are not the add-on obligations of the Ms World Pageant; it is who she is in real life,” he says.

“Rolene has proven herself to be a dedicated, hard-working and enthusiastic young woman. These are qualities which will make her an equally exceptional Miss World,” says Prof Gert van Zyl, Dean of the Faculty of Health Sciences.

According to Prof Van Zyl, Rolene interrupted her medical studies when she competed in the Miss South Africa pageant. “We are extremely proud of Rolene and will definitely welcome her back after her year as Miss World. She is an inspiration to us all,” he says.

According to Mosa Leteane, President of the UFS Student Representative Council (SRC), the entire student community is elated about Rolene’s crowning. “We know that she will continue to do great on her new journey. Her passion for people and kind spirit are some of the many beautiful traits that continue to make her an exemplary fellow Kovsie. We would like to congratulate her and wish all the best. She has really made us extremely proud,” says Leteane.

 

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