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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

The beginning of the person you want to be
2015-02-03

Photo: Supplied

“The University of the Free State is a caring community where everybody counts.” With this message, Dr Choice Makhetha, Vice-Rector: External Relations welcomed our first-years on the Qwaqwa Campus.

“Whether you are a first-year or a senior student, whether you are a cleaner or a research professor, we all have one thing in common: our humanity,” Dr Makhetha said.

“This is the stage where you are going to shape the person you want to be,” Dr Makhetha said to the audience of eager first-year students who had already spent a week undergoing a rigorous Gateway Orientation programme.

“A lot of things will happen during your stay here and one of them is making friends. Make friends with people from outside your comfort zone,” Dr Makhetha added. “Make friends with those who have a totally different background from yours so that you can learn, broaden and enrich your life.”

“Read broadly and ask questions – for questions will take you far beyond your area of study,” she said.

Zethu Mhlongo, Deputy President of the Qwaqwa Campus Student Representative Council (SRC) encouraged first-years to always remember why they chose our university in the first place.

“Enjoy your stay, get your degree and step up for success,” Mhlongo said.

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