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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

History book available from UFS Marketing
2007-02-01

The university’s history book, "From Grey to Gold", is available from UFS Marketing.

The book will soon be delivered to persons who have ordered copies of the book. UFS Marketing is in the process of distributing the books.

However, persons are also welcome to collect the book from Rinda Duraan or Ronél Meyer at the offices of UFS Marketing in the Wekkie Saayman Building.  

Additional copies in Afrikaans or English are also available from UFS Marketing at R380 per copy. Please contact Ronél Meyer at X2150 or Rinda Duraan at X2143 for inquiries.

A proud 100 years

The history of the University of the Free State is one of faith, hope, struggle and determination. In the course of a century, and from a poor Free State community, the UFS has developed into a strong and mature university. This book, richly illustrated with photographs, tells its fascinating story, including:

  • Its establishment
  • The role of the founding fathers
  • Black pioneers of transformation
  • The establishment and development of academic departments and faculties; student numbers
  • Pioneers and trends in research; academic entrepreneurs
  • Campus issues; campus politics
  • The UFS’s place in socio-political changes
  • Student life: Rag, intervarsity and cheerleaders; sport and Springboks; hostel traditions
  • The admission of black students; anguish about race, language and culture
  • The story of “digs” and hostels, of Tin Town and the “Vlei”, Darkest Africa and the Red Square
  • The development of the campus, of the Tickey and the Banana
  • Of hardships in the founding years, good times and turn-around strategies
  • Community service and regional involvement and a new focus on the African continent.

Some interesting reading:

  • More than 500 pages
  • Hundreds of photographs
  • Appendices on office-bearers; awards and achievements (including national sporting colours)
  • A time-line situating the UFS’s history in the context of the history of the Free State, of South Africa and of the world

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