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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS management praise dean for achievement

2004-08-17

Prof Letticia Moja was praised by Prof Frederick Fourie, Rector and Vice-Chancellor of the University of the Free State (UFS), and other members of management today for winning the education category of this year’s Shoprite Checkers/SABC2 Woman of the Year Award.

“We are extremely proud of Prof Moja with this prestigious achievement. It is also a feather in the cap for the UFS that our leaders are being recognised on a national level,” said Prof Fourie.

Prof Moja was appointed as Dean of the Faculty of Health Sciences at the end of last year, becoming the first woman to be appointed in this position at any medical faculty in the country.

“Prof Moja was nominated by her colleagues at the faculty. It is heart-warming to me that she made such an impact in the faculty in the short period since she was appointed as dean to be nominated for this prestigious award,” said Prof Fourie.

“On the nomination form, her colleagues wrote: ‘Prof Moja is not only a remarkable woman, but also a person with gifted qualities of leadership, dedication and compassion. She is blessed with the ability to listen to others, is an extremely reliable person and a competent leader’ – this makes her, in my view, a true winner”, said Prof Fourie.

Prof Moja was recently chosen as vice-president of the Health Professions Council and also serves on the Medical and Dental Board. Her involvement in these councils and committees enables her to represent women in general, as well as previous minority groups.

Prof Moja headed the Gynaecologic Oncology Unit at the Ga-Rankuwa Hospital in Pretoria from 1997 to February 2002, where after she was appointed as Vice-Dean at the UFS’s Faculty of Health Sciences and at the end of 2003 she was appointed in her current position. During her career, she has attended four international and eight local congresses, presented eight oral papers and four posters, was an author to one publication, co-authored four publications, was a guest editor to one publication and supervised three postgraduate publications.

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