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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Prisca Odero awarded ASA Presidential Fellowship

2015-02-17

Dr Odero (on the right) pictured with Suzanne Baazet, ASA Executive Director at the Awards Ceremony.

Dr Prisca Odero, a Centre for Africa Studies (CAS) fellow, received the African Studies Association (ASA) Presidential Fellow award in Indianapolis, USA, recently.

She was nominated for ASA by Dr Cyril Obi from the Social Science Research Council (New York), and was selected competitively, based on her PhD thesis and applied research work in rural development in Africa. Odero obtained her PhD in Africa Studies from the UFS at the July 2014 Graduation Ceremony.

On 22 November 2014, Dr Odero gave a public lecture at the Brooklyn College of the City University of New York. The event was hosted by the Political Science Department at the College.

Her paper, titled Sources and role of social capital in smallholder agricultural production: The value of membership of community groups to Zimbabwe rural livelihoods, sought to address the question of whether social capital contributed to the resilience of rural households in the face of economic difficulties and food security challenges. Dr Odero argued that the link between social capital and agricultural production is manifest in the ways in which farmers use social capital derived from membership of groups to alleviate agricultural production challenges.

Smallholder farmers in Zimbabwe, who face constraints in acquiring the necessary resources for production because of failing markets and reduced agri-industry productive capacity, employ a range of methods to deal with these challenges. She presented an analysis of data collected through focus group discussions with representative groups and through a household survey.

Dr Odero’s research forms part of a book project. While books on agricultural development knowledge do exist, more studies analysing issues and offering solutions from an African perspective would help to address the gap in African knowledge production.

For more information or enquiries contact news@ufs.ac.za

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