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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UCT scholar in Philosophical Psychology of Black Existence to join Judge Albie Sachs on stage
2015-03-23

Dr Buhle Zuma, listed as one of the 2011 Mail & Guardian 200 Young South Africans, is coming to the Bloemfontein Campus. He will share a stage with civil rights activist and former Constitutional Court, Judge Albie Sachs, on Thursday 26 March 2015 in the Albert Wessels Auditorium at 12:30.

Respondent to Judge Sachs

A former Mandela Rhodes scholar, and currently a young lecturer at the University of Cape Town's Psychology Department, Dr Zuma is particularly interested in issues at the heart of our rainbow nation . His research asks the question: What does it mean to be human for black people after centuries of dehumanisation? Dr Zuma also looks at the role of desire and fantasy in the political imagination of post-apartheid South Africa. He describes his developing thought and work as the Philosophical Psychology of Black Existence.

Dr Zuma will act as respondent to Judge Sachs’ public lecture, ‘Sites of memory, sites of conscience’ [Hannes, please link to the article on the main website]. This lecture will form part of a series that focuses on how the creative arts represent trauma and memory – and how these representations may ultimately pave the way to healing historical wounds.

Vice-Chancellor’s Lecture Series on Trauma, Memory, and Representations of the Past

This lecture will launch of the Vice-Chancellor’s Lecture Series on Trauma, Memory, and Representations of the Past. It forms part of a five-year research project led by Prof Pumla Gobodo-Madikizela [], funded by the Mellon Foundation []. The event is hosted by the UFS Trauma, Forgiveness and Reconciliation Studies [].

Dr Zuma lives by the belief that, if he imparts what he learns and knows lovingly and creatively, the world will be the better for it.

Details of the event:

Date: Thursday 26 March 2015
Time: 12:30
Venue: Albert Wessels Auditorium, Bloemfontein Campus
RSVP: Jo-Anne Naidoo at Naidooja@ufs.ac.za

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