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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Human Rights Desk takes up anti-xenophobia initiative
2015-05-06

In light of the recent violent attacks on foreigners in South Africa, the University of the Free State’s (UFS) Human Rights Desk hosted a symposium on the issue of xenophobia on Wednesday 29 April 2015 on the Bloemfontein Campus. In collaboration with volunteers from the Institute of Reconciliation and Social Justice (IRSJ), students had the opportunity to discuss the underlying issues of the problem.

Joe Besigye, Numpumelelo Ngcobo, Phiwe Mathe, and Dr Christian Williams lead the symposium. The panel aimed at providing guidance, answers, and explanations to the different narratives offered in the wake of the conflict. The underlying reasons for the conflict were investigated, which included socio-economic factors as well as the afrocentric tone of the events. Possible aggravating factors – such as the misplacement of blame and a South African culture of entitlement – also came under scrutiny. In addition, the discussion looked at the need to take into account the perspectives of non-South Africans on African conflicts.

After the symposium, Kovsie students gathered at the Thakaneng Bridge where Vice-Chancellor and Rector, Prof Jonathan Jansen, addressed the group. Carrying posters with ‘No to Xenophobia’ messages, the students then marched across the campus to show their support for anti-xenophobia.

The IRSJ – which the Human Rights Desk forms part of – has spearheaded the No-to-Racism/Yes-to-Equality Campaign launched in March 2015 across all three campuses. Under the guidance of the IRSJ, the Kovsie community has regularly been publicly showing their solidarity against all forms of discrimination.

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