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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

2015 Open Day on Bloemfontein Campus inspires prospective students
2015-05-14

Photo: Charl Devenish

“Here we use our minds and not muscles. We use reason and not rage.”

This is how Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), described what being a Kovsie is.

Prof Jansen welcomed thousands of prospective students and their parents to the Bloemfontein Campus on Saturday 9 May 2015 for the annual Open Day.

“Academics are everything. We don’t expect you to do well. We expect you to excel,” he said.

Prospective students got a taste of the #KovsieFeeling with a mind-dazzling laser show, a surprise performance by Micasa, the introduction of our sports champions, and an inspiring message from our SRC President, Mosa Leteane.

“When you are comfortable, you are not challenged. You can only learn to grow when you are uncomfortable.”

Visitors also had first-hand experience of how accessible Prof Jansen really is. At the Talk to Me gazebo outside his office, Prof Jansen dished up food while having a chat with parents. This gesture echoed Prof Jansen’s message: “If you want to be a decent human being, welcome to Kovsies.”

To all its visitors, the 2015 Kovsie Open Day, with all its fun and laughter, reflected the truth of the UFS as an academic institution that inspires excellence and transforms lives.

Even if you missed the Kovsie Open Day, be sure to grab the chance to study at our university, and ensure a lifetime of excellence and innovation. You can visit our Prospective Student webpage for more information.

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