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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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No Student Hungry Programme presented with a generous donation
2015-05-18

From Left: Prof Jonathan Jansen, UFS Vice-Chancellor and Rector, Mrs Grace Jansen, Custodian of the NSH, Ms Lynsie Pelser, PSA Free State Social Responsibility Chairperson, Dr Vuyo Dyantyi, PSA President, and Mr Gerhard Koorts, PSA Provincial Manager.

The Public Servants Association of South Africa (PSA) presented a cheque for R55 500 to the No Student Hungry Programme on 7 May 2015 at the UFS Bloemfontein Campus. The PSA has been a proud supporter of NSH, and of initiatives such as the NSH 1000/33 Stride that saw four volunteers walk from Bloemfontein to Cape Town to raise funds for the programme from the send-off on 1 May 2014 to the welcoming on 3 June 2014 in Cape Town.

On receiving the cheque, Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, expressed his gratitude on behalf of the university and all the students who stand to benefit from this initiative.

As a politically non-affiliated union, the PSA’s main focus is labour development and community support throughout the Free State and nationally. The NSH has received a total of R165 000, donated by the union since 2014, which supports more than 25 students.

The President of the PSA, Dr Vuyo Dyantyi, said “Our motto is to invest in human potential, and in programmes that will give the future generation a chance to prosper.”

The No Student Hungry Programme supports more than 130 students each year with daily meals, mentorship, and support on all three campuses.

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